Working the grand opening at Birmingham’s newest grocery store
My day at Freshfully
Working the grand opening at Birmingham’s newest grocery store
Storified by Wade Kwon · Tue, May 08 2012 12:12:36
Gray skies are dreary but balloons are cheery! http://instagr.am/p/KKsay-Lxux/Freshfully
My friends Jen Barnett and Sam Brasseale launched their business Freshfully in 2011, a Birmingham-based site where shoppers can order boxes of produce, meat and pantry items, all from Alabama farmers.
Last week, they opened their first grocery store as the winners of Occupy Avondale, a contest offering 6 months free rent in a retail space across the street from Avondale Brewing Company.
I spent a few days volunteering in the Freshfully market to help them with their grand opening. Take a look at all the great community activity from my first day on Thursday …
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Emily Brown gave the rundown on all 3 days’ worth of cooking, music and more for the grand opening celebration.
Freshfully – Birmingham | Freshfully Grand OpeningFreshfully Grand Opening. May 3-5, Avondale. By: Emily Brown | Posted on: 04/ 23/2012. C31641rorhe9d709. Thanks to all of our supporters…
We saw a steady (sometimes overwhelming) stream of shoppers and residents throughout the grand opening. At one point, the store became flooded with well-wishers for the official ribbon cutting. In addition, the Birmingham News, ABC 33/40 and Fox 6 were on hand to cover the ceremony.
Congrats to the @freshfully team on their ribbon cutting today! Come down and try the local tastes. Yum http://ow.ly/i/BsAoBirmingham Mtn Radio
Occupy Avondale winner @Freshfully’s @jenbarnett being interviewed for grand opening. Congrats!MainStreetBirmingham
Before opening each morning, I helped sort the produce, ensuring that only the best ones filled the bins. (Not to worry, the leftovers went to shelters and compost bins.)
You won’t see shoppers at supermarkets sharing their finds often, but you will at Freshfully. They are genuinely excited to show off the market’s locally grown and made wares. (See more photos from fans on Freshfully’s Facebook page.)
Grand opening @freshfully http://instagr.am/p/KLIWtVMo_H/Mallory Brasseale
@scottschablow @MezzoEnekes Eat your heart out. Bought it @Freshfully. @BelleChevre http://pic.twitter.com/LHrQvbAxSheree Martin
Let us indulge in lettuce. #Freshfullydee
Cute AL basket I got for free at Freshfully http://instagr.am/p/KLlGL9K1Sf/SayBre Photography
Getting some local produce at Freshfully! @ Freshfully http://instagr.am/p/KLflv2JnNe/Ryan McAnulty
Officially for sale at Freshfully in Birmingham http://instagr.am/p/KLgGdMq1QJ/SayBre Photography
The celebration included community members giving out free samples, discussing their products and enjoying the happy crowds wandering the aisles.
The Shindigs food truck parked out front, helping to promote its new box lunches to be sold at Freshfully. Other restaurants such as Urban Cookhouse and Chez Lulu also have grab-and-go meals there. The Chez Lulu turkey sandwich was delicious — I wolfed it down in about 3 minutes on my very short break that day.
The Shindig’s truck is here! Also, get a dollar off a beer at Avondale Brewing with your Freshfully receipt!Freshfully
Plus some steamed buns from @ShindigsTrucks! @ Freshfully http://instagr.am/p/KLiQ_XpnOt/Ryan McAnulty
We have grab & go lunches! @ Freshfully http://instagr.am/p/KK4BDuLxif/Freshfully
Right now at Freshfully: music by Bert Trotman, Birmingham Mountain Radio live, and free Indie Candy!Freshfully
Out at the grand opening of @Freshfully! Stop by do meet our founders and farm manager! http://lockerz.com/s/206206948AVAIL
She decorates each sugar cookie by hand, and the results are spectacular. I was blown away by the logos for Avondale Brewing and Freshfully on the treats (and they went fast).
OK, these are too cute– and yummy! Delicious ABC sugar cookies at Freshfully, hand made by Syrah Gilley of the… http://fb.me/1JmzPoXlwAvondale Brewing Co.
OK, these are too cute– and yummy! DeliciousFacebook
Being a neighborhood market means seeing neighbors stop by, of course. What better way to celebrate Freshfully’s debut than with friends old and new.
Fab @freshfully market stocked w/ Alabama goods! "Checked out" by @wadeontweets & @bjessicabush http://instagr.am/p/KLTQQCTWby/JamiesRabbits
@JamiesRabbits "checked out", ey?? I knew @WadeOnTweets Had a thing for you! @Freshfully is where it’s happenin’!ObjectivityRach
Le Grand Opening! (@ Freshfully w/ @solepixel) [pic]: http://4sq.com/K4Bk1kPierce
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Grand Opening! (@ Freshfully w/ 2 others) [pic]: http://4sq.com/IIOCDcbrian dichiara
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What could be better? @ShindigsTrucks and @CantinaonWheels dinner, @AvondaleBrewing beer, and @Freshfully’s grand opening.Jason Horn
GREAT first visit to @Freshfully. Super friendly staff, awesome products and finally got to chat with @WadeOnTweets and @FinerGrind, too!Amber Roberson
Now we’re having Jason Grover from Fridays on My Mind and Buffalo Rock Ginger Ale cocktails!Freshfully
Hot tea with local honey I bought at @freshfully on Tuesday. Mmmmm. #warmsthecocklesSherri Ross
Additional coverage …
Review of FreshfullyOn Wednesday before the Digital City movie event I went to visit Freshfully. This new business in the Avondale area of Birmingham feature…
Freshfully celebrates Avondale openingBIRMINGHAM, AL (WBRC)- Two days after it opened its doors for business in the historic community of Avondale, Birmingham-based grocery st…
Freshfully opens its doorsThe owners of Freshfully won the Occupy Avondale contest and received six months free rent in the new store.
I posted 13 photos on Facebook in the album "Freshfully Market Ribbon Cutting" http://fb.me/1QtJdcLwnBuy Alabamas Best
A look inside the Freshfully market in AvondalePosted: Thursday, May 03, 2012, 9:13 PM Freshfully, a market for Alabama farmers to sell their local produce, cheese, meats, nuts, honey …
Additional photos
Wade and Ms. Peanut Felicia Jackson!
I’m not saying that Wade Kwon is doing …Facebook
Wade with Freshfully marketing director Jessica Bush.
Just dropped in (finally) to @freshfully, and look at who I ran in to.. @bjessicabush @wadeont @ Freshfully http://instagr.am/p/KOK8-bBfMp/LK Whitney
Samford celebrates its second Southern Conference championship.
Samford will return to the NCAA Women’s Tournament to play No. 2 seed Duke (24-5, 15-1) on Sunday in Nashville.
The No. 15 Bulldogs earned their trip after winning its second consecutive Southern Conference championship on March 5 by beating Appalachian State 54-43. The Blue Devils are making their 18th consecutive tourney appearance, almost always as a Top 5 seed.
Samford (20-12, 12-8) exited the 2011 tourney after a first-round loss to Florida State 76-46. Duke lost to N.C. State 75-73 in the ACC tournament quarterfinals on March 2.
See sample ballots for the 2012 general election for Jefferson and Shelby Counties.
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Spring is still a week away, but Alabama voters are headed to the polls extra early this year to pick their party candidates.
To help you see the full candidate list for your district, we’ve included sample ballots for Jefferson and Shelby Counties for the primaries. (The Jefferson County ballots, 11 pages and 36 pages, include versions for every district.)
Also included is the Alabama Voter Guide 2012, which has information on voting procedures and frequently asked questions.
For easier viewing, you can print, download or zoom to full screen with each ballot.
Primary elections take place Tuesday across the state.
From left, Newt Gingrich, Mitt Romney and Rick Santorum
Super Tuesday has come and gone without a definite frontrunner in the Republican presidential race. It has come down to the unlikeliest of election scenarios: Alabama matters.
And while it’s a given the Republican nominee will win the state in November, which one still remains up for grabs.
Former Speaker of the House Newt Gingrich visited Birmingham Wednesday, vowing to stay in the race despite his third place status in total delegates. The candidate from Georgia made stops at the Harbert Center and the UAB Comprehensive Cancer Center. Update March 10: Gingirch will be at the Wynfrey Hotel at 7:30 p.m. Saturday. Details on admission to be added. The event is free and open to the public.
This afternoon, Sen. Rick Santorum of Pennsylvania will appear at a rally at the Pelham Civic Center. The free event starts at 2 p.m. This morning, he’ll be at another rally at the U.S. Space and Rocket Center in Huntsville, heading to Mobile tonight for a candidate forum. Santorum is in a distant second place.
Former Massachusetts governor Mitt Romney will visit Friday in Tarrant. Currently leading in delegates, he will make a campaign stop at Thompson Tractor on Pinson Valley Parkway at 2 p.m.
Both Gingrich and Santorum will be back Monday for a free candidate forum at the Alabama Theatre downtown. Romney and Texas congressman Ron Paul have also been invited. Doors open at 3:30 p.m., with the event starting at 5:30.
Alabama’s primary will be Tuesday, with 50 delegates to be given proportionally (not winner take all).
A Lake Martin product has a “savage” and apparent blessing of supermarkets statewide
We know how great Alabama food is, and we have 10 more months to tell the story. But not every product shows us at our best.
The state tourism department declared 2012 as the Year of Alabama Food for its annual themed campaign. I have pointed out that the diversity is sorely lacking in the featured restaurants [Facebook | Google+], but we’ll save that discussion for another day. The state’s first food-themed travel campaign was in 2005.
While the Year of Alabama Food spotlights restaurants and their dishes, another lesser-known program has been running since 2004, Buy Alabama’s Best.
This ongoing campaign by the Alabama Food Manufacturers and Producers focuses on homegrown products. During this month and September, an undisclosed portion of proceeds from sales of these products goes to Children’s of Alabama. The Buy Alabama’s Best logo on supermarket shelves marks which ones are members.
For instance, this one.
The label for Mike Elliott’s BBQ Sauce, made in Lake Martin
With more than 10,000 products in a typical supermarket, you may have missed it. But alongside Milo’s sweet tea, Sister Schubert’s homemade rolls, Bud’s Best Cookies and John’s slaw dressing, Mike Elliott’s sauce is among the featured Alabama few.
Mike Elliott’s BBQ Sauce, with the Buy Alabama’s Best logo,
on the shelf at Western Supermarket on Southside
(We’re not entirely sure Mike Elliott’s product is an official Buy Alabama’s Best member, since it’s not listed as a manufacturer on the website.)
Update March 6: Ellie Smotherman Taylor, executive director of the Alabama Food Manufacturers and Producers Association, said in an email: “Mike Elliott’s BBQ Sauce is not part of the AFMPA and also not affiliated with the Buy Alabama’s Best campaign.”
Originally from Birmingham, Mike Elliott — a k a Michael Wilson — has lived in Lake Martin since 1997. He worked in the restaurant business and started bottling his sauce 1 year ago this month, according to his website.
Asked by email about his label, Elliott said, “My ‘logo’ is a long story. He is a character that has been with me for quite some time.
“He’s meant to portrait that once trying my sauce that it will turn you into a savage and will do anything to get some of that savory sauce.”
Mike Elliott’s BBQ Sauce can be found across Alabama, including Winn Dixie. In Birmingham, it’s in Alabama Goods in Homewood, Piggly Wiggly on Clairmont, V. Richards in Forest Park and Western Supermarket in Mountain Brook and on Southside.
Mike Elliott’s BBQ Sauce, at the Western Supermarket
in Mountain Brook
Mike Elliott’s BBQ Sauce, on the meat/seafood display
case at V. Richards
Mike Elliott’s BBQ Sauce, at the Piggly Wiggly on Clairmont
I have to wonder if the buyers for those supermarket chains ever considered if the label would offend customers.
As the state increases its food and dining promotion, shoppers will see even more of Alabama’s homegrown merchandise, a move Elliott supports.
“I’m an Alabama-made product,” he said. “I believe and support all Alabama-made products from Millie Ray’s sweet rolls to Dirt Road Gourmet and Conecuh Sausage. If Alabamians would look within, it’s amazing what this state has to offer.”
Update June 17: Mike Elliott sent the following via email:
“Folks, I’m really at awe here that this conversation is still going on. First of all, some of your comments are directed to me, Mike Elliott, as if I have been participating in this dialog, which I have not.
“Once Wade ambushed me into his article about my product and published his attempt to destroy what I had worked so hard for, I have not commented on any of the feeds. He lied to me when he made his first inquiry about my product. Then, when he made up such a ridiculous story about it, I decided not to participate.
“I appreciate all of the people that have stood behind me, because I had no intentions of offending or insulting anyone. Since most of my customers happen to be black it never crossed my mind that my logo would become so controversial. I see the faces and reactions of people that try my sauce when I participate in farmer and flea markets. The sauce is amazing, and despite people like Wade, it’s growing rapidly.
“But it’s not my intent to offend anyone. Even the ones that have nothing better to do then find something that they can make themselves feel like they are so above the rest. So my new label is out and now in most stores in the Lake Martin area.
“It will be in all of the Birmingham stores before the 4th of July. The new label is more colorful, more festive and unless you have a problem with roasting a pig, it should be unoffensive to everyone.”
New label for Mike Elliott’s BBQ Sauce
Wade’s note:Â Elliott contends that he was misled on the story and that it was “made up.” I stand by my reporting, still have the emails exchanged and have invited him to point out any errors for correction.
From left, Emma Stone, and Oscar nominees
Octavia Spencer and Viola Davis star in “The Help.”
Hollywood has been reaching deep into Alabama’s past, present and future this week …
• Last week, “Red Tails” opened nationwide. The George Lucas-produced action movie follows the story of Alabama’s Tuskegee Airmen in their aerial battles against German pilots and their ground war against discrimination. The stars include Terrence Howard and Method Man. “Red Tails” reached No. 2 last weekend in box office take.
• Black history also plays a role in Tuesday’s Oscar nominations, which included two state connections. Montgomery native and Auburn grad Octavia Spencer earned a spot in the Best Supporting Actress category for her role as Minny Jackson in “The Help.” Earlier this month, she won the Golden Globe for Best Supporting Actress in a Motion Picture.
The movie, based on Kathryn Stockett’s novel of the same name, follows the relationship of a young white woman and two black maids in Jackson, Miss., in the 1960s. “The Help” earned four nominations, including Best Picture, Best Actress for Viola Davis and another Best Supporting Actress for Jessica Chastain.
In the Best Documentary Short category, “The Barber of Birmingham: Foot Soldier of the Civil Rights Movement” scored a nomination. The 25-minute movie tells the story of James Armstrong, who marched carrying the American flag at Selma on Bloody Sunday in 1965. He was the first to file suit to desegregate Birmingham’s schools. Armstrong died at 86 in 2011 of heart failure.
Director Robin Fryday of San Francisco teamed up with director Gail Dolgin, who received a previous Oscar nomination for “Daughter from Danang” and died from breast cancer in 2010. “The Barber of Birmingham” had its Birmingham premiere in March at the Alabama Theatre.
The Academy Awards airs at 7:30 p.m. Feb. 26 on ABC 33/40.
• “A Smile as Big as the Moon” tells the true story of Mike Kersjes, a high school football coach and special education teacher who leads his special needs students to Space Camp in 1988. Kersjes and Joe Layden co-wrote the original book of the same name. The movie, filmed at the U.S. Space and Rocket Center in Huntsville and also in Wilmington, N.C., stars John Corbett, Moira Kelly and Cynthia Watros. It has its Huntsville premiere  at 7 tonight and airs at 8 p.m. Sunday on ABC 33/40.
Video: Minny (Octavia Spencer) gets a taste of revenge
in a scene from “The Help.”
Video: a look at the storm damage in a Center Point neighborhood
Storms and tornadoes made an unwelcome encore following their devastating march through Alabama on April 27. A series of tornadoes and severe storms passed through the central portion of the state in the early Monday morning hours.
Two were killed, and hundreds were injured. Hardest hit areas in Jefferson County included Center Point, Clay, Oak Grove and Trussville. Center Point received so much damage that Center Point Parkway wasn’t cleared to reopen for 2 days.
Hundreds of houses were destroyed or damaged along the path, which mirrored the same path of the deadly April tornadoes. Center Point Elementary, built in 2003, was damaged beyond repair and will have to be bulldozed and rebuilt.
Gov. Bentley declared a state of emergency for all counties.
The Junior League of Birmingham is collecting nonperishable foods, cleaning supplies and batteries at its office, 2212 20th Ave. S. [map] during office hours.
Find more up-to-the-minute news items, videos and more — including updated storm stories and relief efforts — on the new Birmingham Pinterest board.
Video: Scott Douglas spars with Stephen Colbert
on the Jan. 16 “Colbert Report.”
“The Colbert Report” took up Alabama’s immigration law, HB56, once again. Monday, host Stephen Colbert “debated” Scott Douglas, executive director of Greater Birmingham Ministries.
The law has stirred debate over federal enforcement of immigration, labor rights, employment and more. Douglas spoke out against the law, saying the federal government should enforce a rewritten national law, rather than having local law enforcement uphold up to 50 separate state laws.
The comedy show had done a segment on HB56 in October, focusing on the law’s impact on state agriculture.
Video: “The Colbert Report” on Alabama’s immigration law
in October.Â
The Alabama Social Media Association holds educational lunches
throughout the year at the Hill Event Center at the Alabama
Theatre downtown.
In honor of the Martin Luther King Jr. Day of Service, I want to turn the spotlight on one of my favorite Birmingham nonprofit organizations …
It was 1 year ago at this time that I was deep in the throes of creating a new nonprofit organization. Six weeks later, we launched.
The Alabama Social Media Association has been an exciting journey of planting seeds, asking for favors and bringing to life a sorely needed resource: social media education.
I’ve always known Birmingham to be a font of social media experts, people who offer great advice and think innovatively about how we share information in the 21st century. Why were these folks not getting more recognition?
Because this city has grown a thriving digital community, we needed to put the spotlight on it throughout the year. It has been home to great conferences, including this past weekend’s WordCamp Birmingham, and many user groups. But very little for those who don’t work in the industry to jump in and learn and discover.
In 2011, we put on five free educational events, offering networking, lunch and a speaker with a 45-minute presentation. We met a great cross-section of the community, from law enforcement, from churches, from nonprofit groups and utilities and banks and startups. And we had a lot of fun. In addition, ALsocme held social events nearly every month to expand our social circles.
Behind the scenes, it has been a never-ending list of funds to find, people to meet and tasks to do or delegate. I have found it is one thing to serve on a board for an established organization, but quite another to build everything from scratch.
The truly exciting part is doing it our way, redefining expectations and constantly striving to improve, so that we may reach more people and share the bounty of social media knowledge in our community.
They’re with the band: Kate Hudson and Patrick Fugit star
in the 2000 coming-of-age film, “Almost Famous.”
It’s part of the 2012 Thursday Club Cinema lineup.
Black and White’s Thursday Club Cinema series last graced the screen at the Alabama Theatre 12 years ago. At the turn of the millenium, before Blu-Ray, or Netflix, or Hulu, or iPads and Redbox.
The weekly series returns tonight with a six pack of films all made around the previous 1998-2000 run.
He coached basketball at six universities, with a .647 record.
He took UAB to the NCAA Men’s Tournament an astonishing seven times in a row in his first 8 years as new head coach.
And he served as the school’s first athletic director, after 34 years in coaching, including a 52-9 record at UCLA.
Gene Bartow died Tuesday at age 81 after a 2-year fight with stomach cancer. He’s best known as the “father of UAB athletics.”
On Saturday, Memphis plays UAB in the Conference USA season opener, otherwise known as the third annual Bartow Classic. Two dollars of every ticket sold goes to the Coach Gene Bartow Fund for Cancer Research at the UAB Comprehensive Cancer Center. Tipoff is at 8 p.m. at Bartow Arena, airing on CBS Sports Network. Tickets are $22-$27.